Festival app, website, or something else

Three ways in. If you run a festival, the app is the main one — that's what this page is mostly about. If you're a band, a label, a venue or a radio station, the sites side is for you. And if it's neither, ask anyway.

Jazz on Wick made the app their official companion for 2026 — 2,240 visits on the day, live through to the afters at 4am. We Out Here 2026 was built unasked and reached 5,290 page views over the fortnight, with nothing spent on marketing. If you're planning 2027, that's the work worth looking at.

One channel to your attendees

Three things — and we'll be straight with you about which of them exist today. Emergency alerting is the second one, and it has its own section below.

What works in a field, and what doesn't

The thing festival teams ask about most — and the thing the new law pushes towards — is getting a message to everyone at once when something goes wrong. So it's worth being exact about what an app can and can't do at a festival, because you'll hear it described loosely.

Everything already on the phone works with no signal at all. Your programme, your site map, where the exits are, what to do in an emergency — none of it needs a connection, because it was downloaded before your attendee walked through the gate.

An alert is different, and this is the half people leave out. An alert has to arrive, and arriving needs a connection. No app can change that — not ours, and not anyone else's. What we can tell you is that an alert is a few hundred bytes travelling over a connection the phone already holds open, so it gets through congestion that stops a web page loading, and festival coverage is usually degraded rather than gone. If a phone is offline when you send, the message is held and delivered when that phone reconnects. Once it lands, it stays on the device even if signal drops again.

So: the information is on the phone. The alert needs a connection but stands a better chance of getting through than anything else your attendee is carrying. We won't offer you a delivery guarantee, and you should be sceptical of anyone who does.

Safety information everyone can read

The app is built to be read by a screen reader, and every release is checked against WCAG 2.1 AA. At We Out Here 2026 a blind attendee told us ours was the app his screen reader could actually use — the official one had not worked for him. Safety information that some of your attendees can't read isn't safety information.

Martyn's Law, and the one part an app touches

That alerting duty is being written into law. The Terrorism (Protection of Premises) Act 2025 — Martyn's Law — received Royal Assent in April 2025. Enforcement is expected to begin in spring 2027; the Home Office will confirm the exact date ahead of when this happens, so dates may move. That makes 2027 the first season under it.

The Act's tiers: standard tier covers premises where 200–799 people may be present; enhanced tier is 800 or more. A qualifying event needs 800+ at the same time and entry checks — tickets, payment or membership — so a completely free, unticketed event may fall outside the definition entirely. If your event is enhanced tier, you'll know.

Every qualifying premises and event must plan and deliver four procedures:

The enhanced tier adds measures covering monitoring, pedestrian flow, physical security and information security. The tier distinction matters: standard tier notifies the SIA who the responsible person is; enhanced tier notifies and sends the documented procedures and measures.

An app is relevant to one of those four. Communication — and that's the one we're built for.

Not a compliance product

This is not a compliance product and we won't sell it as one. It doesn't write your procedures, train your staff or notify the SIA. It doesn't replace your PA, your radio network, your stewards or your signage. The duty sits with you as the responsible person. What we offer is one documented channel to your attendees, and evidence of how it performed.

Built to fit your event

Price list on request — tailored to the size of your event, with no subscriptions and no per-user fees.